Booking Aloft: Does Your Marriott Gold or Platinum Status Apply?
When considering where to stay in the evolving landscape of hotels, many travelers look to leverage their loyalty program perks to maximize value and comfort. For Marriott Bonvoy members holding Gold or Platinum status, a common question arises: Does your Marriott Gold or Platinum status apply when booking Aloft hotels? Understanding how elite status benefits translate across different chains, including Aloft, can help you make informed decisions while traveling.
Understanding Aloft Hotels and Marriott Ownership
Aloft Hotels, characterized by their vibrant, modern design and tech-forward approach, primarily target millennial and tech-savvy travelers. Established initially by Starwood Hotels, Aloft became part of Marriott International’s portfolio following the Marriott-Starwood merger in 2016. Because Aloft is a Marriott brand, it falls under the Marriott Bonvoy loyalty program umbrella, which encompasses numerous brands ranging from luxury to select-service.
Marriott Gold or Platinum Status Overview
Before diving into how status applies to Aloft bookings, it’s important to briefly overview what Gold and Platinum statuses mean in the Marriott Bonvoy program:
- Gold Elite members typically enjoy perks such as priority late checkout, enhanced room upgrades (when available), bonus points on stays, and welcome gifts.
- Platinum Elite members receive more premium benefits, including guaranteed lounge access, bonus points, complimentary enhanced room upgrades, and sometimes even guaranteed late checkouts.
The value of these status levels often hinges on how widely their perks are accepted within the Marriott brand family and how each individual hotel participates.
Does Marriott Gold or Platinum Status Apply at Aloft Hotels?
Since Aloft is a Marriott brand, the straightforward answer is yes: if you book an Aloft hotel, your Marriott Bonvoy Gold or Platinum status does indeed apply. Here are some key benefits that members of these statuses can expect when staying at Aloft properties:
- Points earning: Marriott Gold and Platinum members will earn bonus points on Aloft stays, just as they do with other Marriott brands. This helps accelerate earning toward free nights and other rewards.
- Room upgrades: While Aloft is primarily a select-service brand, Marriott recognizes elite members by offering complimentary room upgrades where available. Although Aloft may have fewer upgrade options compared to luxury hotels, Gold and Platinum members might receive better room locations or preferred views.
- Late checkout: Both Gold and Platinum members can typically request late checkout, allowing for more flexibility, which is especially valuable for business travelers or those with afternoon flights.
- Welcome gifts: Gold and Platinum members receive benefits such as bonus points or small welcome amenities, though the specific offerings might vary between Aloft properties.
- Mobile check-in and key: Consistent with Marriott’s digital innovation, Aloft hotels allow elite members to use mobile check-in and mobile key, providing an expedited and contactless experience.
Potential Differences and Limitations at Aloft
Despite these benefits, it’s important to note that Aloft is a limited-service brand, which means it lacks some of the full-service amenities available at higher-end Marriott properties. Some key distinctions include:
- No Executive Lounge access: Unlike Marriott’s luxury and full-service brands, Aloft hotels typically do not offer executive lounges, so Platinum members will not receive this perk here.
- Fewer upgrade options: Aloft hotels are designed with a streamlined set of room types, and upgrades are usually more modest in scope compared to full-service hotels.
- Amenities may vary: Some Aloft properties might not offer welcome gifts in the form of complimentary breakfast or other tangible perks, but customized benefits such as bonus points are almost always provided.
Tips for Maximizing Your Marriott Elite Status at Aloft
If you’re planning to stay at an Aloft and want to make the most of your Gold or Platinum status, consider these strategies:
- Book directly through Marriott channels: Ensure you’re booking through Marriott.com, the Marriott app, or by calling Marriott reservations directly to guarantee recognition of your elite status and earning of points.
- Include your Bonvoy number: Double-check that your Marriott Bonvoy membership number is attached to your reservation to receive the benefits you deserve.
- Request upgrades and late checkouts in advance: Although upgrades are subject to availability, politely requesting them upon booking or check-in increases your chances.
- Use mobile check-in for convenience: Aloft’s tech-friendly approach pairs well with Marriott’s mobile check-in, streamlining your arrival and maximizing comfort.
- Check property-specific policies: Some Aloft hotels may provide additional perks or unique experiences; a quick call ahead can reveal opportunities for additional benefits.
Final Thoughts
Booking Aloft hotels with Marriott Gold or Platinum status definitely provides an advantage, reaffirming the value of Marriott Bonvoy elite membership even within the select-service segment. While perks might differ somewhat from higher-tier brands, your status still yields meaningful benefits such as bonus points, potential upgrades, and flexible checkout times. By understanding the nuances of how your status applies at Aloft hotels, you can confidently enjoy a seamless, rewarding stay on your next trip.